Founding cohort · Seat reservation

You're claiming a founding seat.

Twenty of them exist. The cohort starts in Fall 2026 — tentatively mid-September. Details below, payment underneath, then I'll email you the confirmed dates and the Week 1 brief.

It's the Product, Stupid
Founding cohort · Six weeks · Starts Fall 2026
$2,000
One payment · Cohort 2 opens at $3,000
  • Six live two-hour sessions with Jay Elliot
  • Your product reviewed live, at least twice
  • Weekly lessons from the third book Jay hasn't published
  • Six artifacts that become your product's operating system
  • Your printed Product Manifesto
  • Every session recorded and transcribed, yours to keep

The honest guarantee. If ten founding members don't join by September 1 2026, the cohort doesn't run and every dollar comes back. Not a credit. Not a voucher. Your money.

We only build what people have already paid for. That's the whole philosophy of this cohort, applied to this cohort.

Twenty seats · No upsells · No order bumps · No countdown timer
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Cohort: It's The Product, Stupid!
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$2000.00
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Cohort: It's The Product, Stupid!1$ 2000.00
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